A new project, a journey that always begins in a grey areas · Removing layers · Defocusing from the obvious and focusing on what remains to be revealed searching for synthesis, simplicity · Visualising every next step, making sense of it over and over again · But the brush creates new perspectives off the canvas finding the perfect texture · Switching the gaze to italics, choosing the precise words and then placing them imprecisely · Some colour appears between the lines, but not enough and the journey doubles back once again · Because to get to a place that makes you not want to blink, you always have to set new coordinates · For some time now, we have known that we are meant to design stories · We are Noreste
Meeting the needs of visual communication, we seek the appropriate fonts and select the correct image representation such as photography, illustration and/or videos to communicate the desired message in order to obtain well-defined objectives. Graphic design is fundamental to having a good communication strategy because of its persuasive, informative and educuational factors.
Art direction transforms the values and personality of a brand into a visual expression through a clear and conceptual approach, outstanding its character in a unique way. The course to achieve this graphically is by photography, illustration, and/or audiovisuals, creating communicative and aesthetic pieces. Art direction can be applied to different fields such as photography, fashion, communication or product photography.
Art direction in photography
Fashion art direction
Art direction in advertising
The packaging is a very powerful element that communicates the qualities and values of a product in addition to being the first point of contact with a brand in many occasions. Often, purchase decisions are made at the same point of sale, making packaging a key tool. After a thorough research, we will select the right materials for your brand, and design a unique graphic strategy that will communicate and represent your product and values in the most attractive way possible.
Corporate image is one of the main signs of identity that best represent a company. Naming, logo design, graphic applications and corporate communication, are fundamental parts to create a solid image. Through these components we manage to reflect the clients values.
The digital environment today is one of the main spaces for interaction with a brand, in which we can communicate in many different ways. For this we plan and design a website that takes care of the user experience in a simple and pleasant way.
A good web design, together with a hierarchy of well-worked contents, is the perfect combination for a good communication between the consumer and the brand. For us web design can be front-end design, e-commerce, responsive design, and seo positioning.
Image social media
SEO and SEM
A good 3D render empowers the impact that the product has on the consumer. We make sure that your product grabs the customer attention and communicates high-quality finishes. Through this process, we are able to bring life to your ideas, and together reach new heights.
3D Modeling & Rendering
We participate in projects where we can draw an attractive story for your brand
We are a graphic design and art direction studio based in Barcelona. We already have the direction clear but the way we do it together, the final destination is to do something that will last, shine and be useful for you. We adapt to the format and you. You are unique and special, let's make it obvious and make everyone know it.
We treat each work individually, creating a suitable team for what is needed. We like to think freely, we are not tied to any philosophy, to any set of rules. We experiment, investigate, and explore. It is an approach that keeps us agile and allows us to go further.
With more than 10 years of experience, we have worked for small and large clients in important sectors such as fashion, perfumery, hospitality industry or culture, and in projects of all kinds offering art direction services in photography, fashion and advertising, web design, 3D modeling, product design, packaging, corporate image and visual identity.
We believe the memories that are forever are those that are stored in the heart. That is why all our works pursue something in common: provoke feelings. This is our premise. If it doesn't excite, it's not Noreste. Through our design we will be able to trace a beautiful story that manages to connect your brand with your audience from the emotion.