Feldenkrais Palma

Feldenkrais Palma is a studio specialized in the Feldenkrais method, a therapeutical exercise that claims to reorganize connections between the brain and the body, improving body movement and psychological state. 

Feldenkrais-logo-1

We have designed a simple and elegant logo, using a line to represent the floor that witnesses the transformation between body and mind.
To simulate  the mental awareness exercises, we developed a visual play through colored gradients that make references to the emotional process. In order to portray the postures and unique transitions, we used a series of overlapping photographs that captures the essence of the sensorial  journey that takes place in each practice.