Alexey Brodovitch was a Rusian designer who lived in Paris working as a painter for the Rusian ballet. Then, he moved to New York, where he worked as an Art Director in the Haprer’s Bazaar Magazine.

As a promoter of new artists, hired young talents, such as Richard Avedon. Brodovitch worked with European artists, like Cassandre, Man Ray or Salvador Dalí. One of the most remarkable work is Portfolio's, launched in 1950. An editorial that helped artists, such as Iriving Penn, Art Kane or Avedon, to consolidate themselves and to make the 20th century a Golden Season for the editorial design.